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To add on to your point: Love Island is easily the most popular reality show in the UK right now. It's literally the reason Big Brother UK got canceled. It's so popular that when the Islanders leave the villa, they come out to MILLIONS of social media followers after being plucked from relative obscurity. The potential post-show rewards are huge but the backlash is also just as big if the viewers hate you. About 5million UK adults (16+) every evening (except Saturdays) for two months. And that is just the live TV figures, add on another 3million who stream it every night.
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